Spiritual Punditz | Yoga teacher training

Client is an India based yoga studio that specializes in yoga teacher
training programs and online wellness retreats. The yoga school based
in Rishikesh wanted to create a strong base of informative content to
educate people about yoga and health.
The seasoned team of yoga teachers also aimed to generate course
leads in the long run.

Project Deliverables

The yoga studio realized the challenges of being active in a highly
competitive industry and set practical content and traffic goals.The yoga school was looking for a team of content creators and SEO
experts that can develop authoritative content in the form of blogs and
build overall online presence to impress potential students.

• Content creation and marketing strategy.
• Ranking blogs for diverse yoga centric keywords.
• Initial base of authoritative content.
• SEO efforts to improve ranking and visibility

Initial analysis and findings

Ekattva’s audience is primarily international yoga enthusiasts and
Indian professionals interested in wellness. To understand the
audience better, we undertook:

• Competitor Analysis: Content of leading yoga schools in
  India and USA were thoroughly studied to gather strategic
  insights.
• Audience Analysis: Research to identify triggers and
  concerns of yoga teacher aspirants and wellness seekers.
• Team Discussions: Discussions for fresh insights and ideas to
  create engaging content in client’s budget.