Heels and Feels | Truly Vegan shoes
Heels and Feels (London) is a custom shoe startup driven by the vision to revolutionise the shoe industry with the focus on designing customised vegan shoes & heels. The startup wished to build their Instagram & Facebook presence while focusing on relevant content and partnered with Upreports Infotech for the same.
Project Deliverables
- FB & IG profile optimization.
- Visual content creation.
- Captions planning.
- Hashtag strategy
Work approach
Competitor analysis: Social media strategy of leading shoe
startups and vegan brands were thoroughly studied.
Audience analysis: Research to gain insights on women buying
habits, latest fashion trends, and popular culture.
Team discussions: Community discussions and team sessions
were organized for first-hand insights.
Instagram growth
Our reports Infotech helped Heels and Feels kickstart their social media
game, build engaged following, and generate initial product sales:
- 150% growth in post likes.
- Increase in engagement through comments.
- Product inquiries from Direct Messages.
- Well-curated Instagram feed
Facebook growth
Even though Facebook has low overall engagement, we managed to get
a strong start for Heels and Feels on it.
- 500% growth in page Likes.
- 200% increase in post Shares.
- Informative and active Facebook page feed
Result
Within a short span of 3 months, Heels and Feels 400% hike in the
Instagram followers. Facebook showed a similar increase in its group likes
and the number is growing every day.
